Search Engine Optimization (SEO) involves a number of activities and initiatives that businesses can implement to achieve high search engine rankings. Our Certified SEO Professionals address both on-page and off-page ranking factors that affect a website’s or web page’s search engine rankings for specific search terms. This results in a high placement in a search engine’s “organic,” “natural,” or “unpaid” search results.
Successful candidates will be awarded the Certified SEO Professional certification by SMstudy after passing the exam.
SMstudy® is our certification body in charge of the final examination process.
This course teaches you how to create a systematic, repeatable framework that consistently increases conversion rates on landing pages, microsites, and entire websites.
- Gain knowledge and expertise on various aspects of Conversion Optimization
- Become familiar with a website’s traffic flow to design appropriate campaigns that capture the attention of the visitors
- Learn the knack of persuading a potential lead
- Learn the strategy and methodology on creating appropriate campaigns to gain the customers attention
- Learn the repeatable conversion rate optimization process
- Learn about specific testing hypotheses and innovative ideas you can use on a website
What about the exam ?
- Multiple choice
- 80 questions
- No negative marks for incorrect answers
- 90-minute duration
- Proctored online exam
Audience Profile ?
This certification is appropriate for anyone interested in becoming a SEO Professional.
There is no formal prerequisite for this certification. However, it is mandatory to complete our Certified Digital Marketing Professional Certification and study all processes from Chapter 7 in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified SEO Professional exam. All required resources are provided as part of the online certification course.