CASM®
  • CASM®
  • CASM®

Certified Advanced Social Media (CASM®)

CHF1,990.00

LEARN – PRACTICE – CERTIFY

The Certified Advanced Social Media (CASM®) program will transform you into an industry-ready social media marketer.

This  course is designed to help you build the skills required for social media marketing through extensive project experience. Through this social media training you will master all of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.

Fast-track your marketing career with this complete, structured advanced social media course !

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Description

Program Overview:

Course objectives.

Our Certified Advanced Social Media (CASM®) program is designed to build advanced skillsets in social media marketing by following a clear, structured, expert-recommended learning path. You’ll master the various facets of social media marketing—including social media strategy, online reputation management, influencer marketing, content marketing and web analytics, and you’ll acquire extensive project experience and the capability to manage and strategize social media marketing initiatives.
The program gives you access to live, instructor-led online classes conducted by social media expert trainers. You will also get access to high-quality e-learning content, simulation exams, a community moderated by experts, mentoring sessions, and other resources to help you become a social media specialist.

Exam Format.

  • Multiple choice
  • 80 questions
  • No negative marks for incorrect answers
  • 90-minute duration
  • Proctored online exam

Successful candidates will be awarded the Certified SEO Professional certification by SMstudy after passing the exam.

SMstudy® is our certification body in charge of the final examination process.

Audience Profile.

This certification is appropriate for any MarCom Professionals interested in becoming a Social Media Expert.

Prerequisites.

There is no formal prerequisite for this certification. However, it is mandatory to complete the Certified Digital Marketing Professional Certification and study all processes from Chapter 7 in the Guide – Digital Marketing book before applying for the Certified Search Marketing Professional exam. All required resources are provided as part of the online certification course.

Additional information

Target Audience.

If you’re seeking a leadership role in social media marketing, this advanced social media course is the right opportunity for you. The following professionals are best suited to become social media specialists:

– Marketing managers
– Digital marketing executives
– Content writers
– Marketing and sales professionals
– Management, engineering, business, and communications graduates
– Entrepreneurs and business owners
Value of this course for professionals.

As part of this course, you will gain insights into tools such as Facebook, Twitter, Instagram, Snapchat, LinkedIn and Pinterest. These are widely used tools with large number of user and also most popular for social media marketing purposes.
Projects are included in this program.

Project 1 – Building A Social Media Strategy
You will get hands-on experience about social media challenges, strategy building and creating a campaign message. You will have to build a sustainable social media strategy and establish business goals, which will serve as the foundation of your campaign.

Project 2 – Converged Media
In this Project, you will develop the ability to increase the effectiveness of campaigns by learning how and when to trigger additional boosts or efforts from other areas of converged media. You will learn about the role of converged media in social media, understanding paid, owned, and earned media, and putting converged media to work.

Project 3 – Content Marketing
You will learn how to use customer profiles or personas to determine which types of content to develop for upcoming social media campaigns. You will apply concepts such as role of content marketing, building a content plan, matching content to consumer intent and generating content ideas.

Project 4 – Visual Social
You will learn how to generate a wide range of visual and video-based content ideas suited to a campaign or brand. You will also know about the impact of great visuals and leveraging images and videos in social media

Project 5 – Social Sharing
You will learn about understanding the psychology of social sharing, building content and get insights around your current brand positioning and social conversation

Project 6 – Storytelling
You will brainstorm and outline a story narrative, that both defines your brand identity as well as pushing consumers toward a defined conversion point

Project 7 – Influencer ORM
You will learn about social media challenges, strategy-building guide and creating a campaign message. It also highlights the importance to establish a social media listening strategy that identifies potential reputation issues as well as potential amplification opportunities and to leverage that knowledge for further positive exposure of your brand

Project 8 – Social Selling
Helps you establish a clear and relevant consumer journey for your brand and to identify the ways in which you can best serve potential customers on each step of that journey

Project 9 – Social Measurement
You will learn about the basics of social media measurement and social media specific metrics.
Certification Process.

– Complete 85% of the course.
– Complete 3 projects and 1 simulation test with a minimum score of 60%.

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