Description
Program Overview:
Our Skilltec Certified Advanced Email Marketing (CAEM®) is tailored to marketing specialists or enthusiasts wanting to understand how to use email as a marketing tool. Despite the growth of numerous online marketing channels, email marketing has remained one of the most effective channels for direct marketing to individual consumers and businesses. This course provides a comprehensive knowledge of the intricacies of email marketing. Certified Professionals understand the Do’s and Don’ts of emailing to a variety of target segments.
Successful candidates will be awarded the Certified SEO Professional certification by SMstudy after passing the exam.
SMstudy® is our certification body in charge of the final examination process.
Course objectives.
- Learn to draw more traffic, as well as gain visibility and awareness of a brand or product
- Understand the subtle and intricate details of effective email marketing
- Learn how to efficiently build an email list and email campaigns
- Generate a higher number of email subscribers
- Use effective email marketing to get more traction by employing the latest strategies
- Learn how to market a business through an email marketing platform
- In-depth knowledge of email Rules and Regulations
- Gain expertise and knowledge of email marketing to attract buyers at a larger scale and expand globally
- Learn the art of sending mass emails to a selected group of recipients who are searching for the product you are selling
Exam Format.
- Multiple choice
- 60 questions
- No negative marks for incorrect answers
- 90-minute duration
- Proctored online exam
Audience Profile.
This certification is appropriate for any MarcCom Professionals and Specialists interested in becoming an Email Marketing expert.
Learning Benefits.
As the name suggests, email marketing involves sending marketing messaging using email. When properly done, a personalized email marketing message can be a very effective marketing tool. This Advanced Email Marketing course will help participants learn email marketing strategies, including creating effective advertisements to promote products and services.
Skilltec’s Advanced Email Marketing Course emphasizes on advanced marketing strategies using E-mails, guides in creating effective advertisements to promote a product or service, to request business, solicit sales/donations, meant to build loyalty, trust and create brand awareness.
E-mail marketing is one of the most effective and personalized modes of gaining the customers trust. E-mails are widely used by almost everyone and direct E-mail marketing produces higher response rate and higher average order value for e-commerce business.
