Certified Advanced Search Engine Optimization (SEO)
- 17 (Registered)
Program Overview:
Course objectives.
Search engine optimization (SEO) is more than just increasing rankings of your websites. It encompasses and empowers programming, content, visibility and the overall success of your website. Skilltec’s advanced SEO course will build you into a highly proficient SEO professional from the ground up. You’ll start with the essentials of digital marketing and move on to the critical skillsets necessary to excel in search engine optimization, content marketing and web analytics.
You will learn to apply the latest tools, techniques and concepts while gaining hands-on experience through interactive projects and simulation exams. You’ll also get a 360-degree understanding of keyword management and research, on-page and off-page optimization, website management, link building, URL management, planning and marketing a website, and a full round of analytics training. This course will help you differentiate your websites from competitors and prepare you to influence the strategic growth and decision-making for your company’s brand.
Learning Benefits.
SEO and inbound marketing are the most important digital channels for many organizations, as more internet traffic is generated by organic search. SEO even plays a key role for companies that conduct much of their business offline because according to HubSpot more than 81 % of all potential clients use internet to research products before purchase. SEO specialists optimize websites and manage content and links on various platforms to make companies and their product lines more accessible to a digital audience.
- Master basic to advanced-level SEO skills
- Attract organic traffic to a website, boosting visibility and new customers
- Understand how search engines work
- Learn multiple research methods for effective data collection
- Apply research concepts to market your website successfully
- Employ best practices and techniques to promote high search engine rankings of your website
- Learn how to manage your website and troubleshoot problems
- Best practices, tips, and tricks on Content Marketing
- Effectively measure the success of your website and increase your skillset with analytics
Exam & Certification :
How do I become certified in advanced SEO training?
- Complete 85% of the OSL course
- Attend all the sessions within one live virtual batch
- Complete five projects: Three from Advanced SEO and one each from Advanced Content Marketing and Advanced Web Analytics
- Complete one simulation test with a minimum score of 75%
How do I earn the advanced SEO certificate?
Upon completion of the following program requirements, you will be eligible to receive the advanced SEO certificate:
| Course | Required for Certificate | Simulation Exam | Project |
| SEO Foundations | Yes | ||
| Advanced SEO | Yes | Score>75% | Required |
| Advanced Content Marketing | Yes | Required | |
| Advanced Web Analytics | Yes | Required |
Instructor
Related Courses
Self-Paced Learning Program including
- 180 days course access
- 30+ hours self-paced video
- Access to 15+ hours of live instructor-led online classes
- 20+ real-life industry-based projects
- Get hands-on with popular tools such as Google Keywords Trends, Google Search Console and Google Analytics
- Gain detailed insights on Advanced Web Analytics
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