Description
Program Overview:
Course objectives.
Our Certified Digital Marketing Professionals (CDMP®) facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. Given the nature of the constantly evolving online world – with new channels developing with greater frequency, and audiences exploring new sources of online content- Digital Marketing is one of the most crucial aspects of sales and marketing. A Skilltec Certified Marketing Strategy Professional is able to define all marketing activities that use electronic devices connected to the internet to engage with customers.
Learning Benefits.
Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers with the right skills. This digital marketing certification course will help you to:
- Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing, and web analytics
- Become competent in planning, managing, and executing integrated multi-channel campaigns
- Lead digital marketing teams and digital marketing initiatives for your organization
- Understand how digital marketing disciplines all work together and how to optimize your use of each one
Exam Format.
- Multiple choice
- 100 questions
- No negative marks for incorrect answers
- 120-minute duration
- Proctored online exam
Successful candidates will be awarded the Certified SEO Professional certification by SMstudy after passing the exam.
SMstudy® is our certification body in charge of the final examination process.
Audience Profile.
This certification is appropriate for anyone interested in becoming a Digital Marketing Professional.
Prerequisites.
There is no formal prerequisite required for this certification. However, it is preferable to complete the our Certified Digital Marketing Associate certification and study the recommended processes in the Guide – Digital Marketing book before applying for the Certified Marketing Strategy Professional certification. All required resources are provided as part of the online certification course.
